Director, Creative Director, Producer, Social Innovator, Content Creator
13 REASONS WHY
13 RY was my first 360 campaign with Netflix. We created a ton of content for Print, A/V and social on the 2 day, 3 stage shoot in Los Angeles. The campaign was quite a success with how it spoke to and reached it’s audience and offered unique mobile experiences that had never been done before. Our date announce had over 8 million views on Instagram in it’s first day. Our snapchat mobile content held an 85% retention and click thru rate, proving that strong concepts paired with original social first thinking can move the needle even for a first season show.